Congrats to Harbour City! VIVA “Best-of-the-Best” – Evolving Marketing Winner Harbour City’s creativity helped spread joy around the city by inviting the gigantic inflatable Rubber Duck exhibition to Hong Kong. To raise the online presence of Harbour City locally and internationally, the center invited internationally acclaimed artist Florentin Hofman to exhibit his masterpiece, a 16.5-meter large Rubber Duck at Victoria Harbour. With Victoria Harbour as its giant bathtub, the Rubber Duck was literally a maritime art exhibition, attracting global media coverage, drawing unprecedented levels of mall traffic and sales, and further establishing Harbour City as the destination in Hong Kong. The integrated online campaign increased mall traffic and sales, and achieved the goal of bringing joy and happiness to the city. (Josh Hawkins)